MAKE IT CLEAR. MAKE IT HOLD.

Integrated campaigns built to scale.

Selected responses to Monigle’s Senior Creative Director screening questions.

COMPUTING PRODUCTS: AT&T, Cisco, Gartner, IBM, Intel, Intelus, Lenovo, LG, Meitu, Microsoft, Tracphone, Uber CONSUMER PACKAGED GOODS: Audi, Centrica, Centrum, CeraVe, Cottenelle, Kimberly Clark, L'Oréal Paris, Michelin, Nestle, Planet Smoothie, Revlon, Wyeth ENERGY: Entergy, Siemens FINANCIAL: American Express, Citi, Citizens, Metlife, Northern Trust FOOD & BEV: 7-Eleven, Absolut, Arby’s, BabyNes, Baskin Robbins, Bolthouse, Bud Light, Dunkin’ Donuts, Campbell’s, Coors Light, Country Crock, Fairlife, Gatorade, Gerber, Heineken, Inspire Brands, Jimmy John’s, Kraft, Kroger, Papa Johns, Perrier, Planet Smoothie, Mondelez, Nespresso, San Pell, Shake Shack, Shane's Rib Shack, Tyson Foods LEISURE TRAVEL: Discover Puerto Rico, Fanduel, Mandarin Oriental, Midwest Airlines, Turkey Tourism RETAIL: Amazon, Douglas Elliman Real Estate, eBay, Hard Rock Cafe, Krasdale, Nordstrom, Staples PHARMA & HEALTHCARE: IQVIA, Lo Loestrin, Mount Sinai, Optifast, Smokefreeworld, Tenant Health, United Healthcare MEDIA: ANA Conference, Condé Nast, Hearst, NBC Sports, NY Press, Saveur Magazine, Vanity Fair, W Magazine ENTERTAINMENT: 2008 Beijing Summer Olympics, Bravo, Expo2020, George Lucas Museum of Narrative Art, Hulu, IMAX, Nickelodeon, QVC, TeePee Records, Tribeca Film, Verizon & MTV VMA, Warner Bros Records, Zee Living GOVERNMENT: Air Force, DCGS-A / US Army, IOM UN Migration

COMPUTING PRODUCTS: AT&T, Cisco, Gartner, IBM, Intel, Intelus, Lenovo, LG, Meitu, Microsoft, Tracphone, Uber CONSUMER PACKAGED GOODS: Audi, Centrica, Centrum, CeraVe, Cottenelle, Kimberly Clark, L'Oréal Paris, Michelin, Nestle, Planet Smoothie, Revlon, Wyeth ENERGY: Entergy, Siemens FINANCIAL: American Express, Citi, Citizens, Metlife, Northern Trust FOOD & BEV: 7-Eleven, Absolut, Arby’s, BabyNes, Baskin Robbins, Bolthouse, Bud Light, Dunkin’ Donuts, Campbell’s, Coors Light, Country Crock, Fairlife, Gatorade, Gerber, Heineken, Inspire Brands, Jimmy John’s, Kraft, Kroger, Papa Johns, Perrier, Planet Smoothie, Mondelez, Nespresso, San Pell, Shake Shack, Shane's Rib Shack, Tyson Foods LEISURE TRAVEL: Discover Puerto Rico, Fanduel, Mandarin Oriental, Midwest Airlines, Turkey Tourism RETAIL: Amazon, Douglas Elliman Real Estate, eBay, Hard Rock Cafe, Krasdale, Nordstrom, Staples PHARMA & HEALTHCARE: IQVIA, Lo Loestrin, Mount Sinai, Optifast, Smokefreeworld, Tenant Health, United Healthcare MEDIA: ANA Conference, Condé Nast, Hearst, NBC Sports, NY Press, Saveur Magazine, Vanity Fair, W Magazine ENTERTAINMENT: 2008 Beijing Summer Olympics, Bravo, Expo2020, George Lucas Museum of Narrative Art, Hulu, IMAX, Nickelodeon, QVC, TeePee Records, Tribeca Film, Verizon & MTV VMA, Warner Bros Records, Zee Living GOVERNMENT: Air Force, DCGS-A / US Army, IOM UN Migration

  • COMPUTING PRODUCTS
    AT&T, Cisco, Gartner, IBM, Intel, Intelus, Lenovo, LG, Meitu, Microsoft, Tracphone, Uber

    CONSUMER PACKAGED GOODS
    Audi, Centrica, Centrum, CeraVe, Cottenelle, Kimberly Clark, L'Oréal Paris, Michelin, Nestle, Planet Smoothie, Revlon, Wyeth

    ENERGY
    Entergy, Siemens

    FINANCIAL
    American Express, Citi, Citizens, Metlife, Northern Trust

    FOOD & BEV
    7-Eleven, Absolut, Arby’s, BabyNes, Baskin Robbins, Bolthouse, Bud Light, Dunkin’ Donuts, Campbell’s, Coors Light, Country Crock, Fairlife, Gatorade, Gerber, Heineken, Inspire Brands, Jimmy John’s, Kraft, Kroger, Papa Johns, Perrier, Planet Smoothie, Mondelez, Nespresso, San Pell, Shake Shack, Shane's Rib Shack, Tyson Foods

    LEISURE TRAVEL
    Discover Puerto Rico, Fanduel, Mandarin Oriental, Midwest Airlines, Turkey Tourism

    RETAIL
    Amazon, Douglas Elliman Real Estate, eBay, Hard Rock Cafe, Krasdale, Nordstrom, Staples

    PHARMA, HEALTHCARE, SCIENCE
    ACS Green Chemistry Institute, Heliospace, IQVIA, Lo Loestrin, Mount Sinai, New York Space Alliance, Nestlé Health Science, Optifast, Smokefreeworld, Space Sciences Laboratory, Tenant Health, United Healthcare, University of California Berkeley Physics Dept

    MEDIA
    ANA Conference, Condé Nast, Hearst, NBC Sports, NY Press, Saveur Magazine, Vanity Fair, W Magazine

    ENTERTAINMENT
    2008 Beijing Summer Olympics, Bravo, Expo2020, George Lucas Museum of Narrative Art, Hulu, IMAX, Nickelodeon, QVC, TeePee Records, Tribeca Film, Verizon & MTV VMA, Warner Bros Records, Zee Living

    GOVERNMENT
    Air Force, DCGS-A / US Army, IOM UN Migration

  • Ogilvy/WPP
    Deloitte
    IBM
    McCann
    Questus
    Melt Atlanta
    Gloria Garrett’s Hershey Management Group
    TBWA-Chiat-Day
    Tribeca Film
    Veria Living TV / Zee Living / Asia TV USA

My portfolio is organized by discipline and leadership lens rather than isolated case-study pages.

The structure reflects how I approach work in practice — building systems, campaigns, and narratives that scale — rather than presenting single executions in isolation. Specific campaign examples aligned to your screening questions are outlined below.

PROOF, NOT PROMISES

Agency Work That Worked
Decks That Close Deals
Belief Builders That Move

CAMPAIGNS TO REVIEW FIRST

These reflect system thinking, cross-channel execution, & creative leadership at scale.

ABSOLUT – “OUT & OPEN”
Integrated brand platform spanning experiential, OOH, digital, and social.

Role & Ownership

Design Director / Visual Lead / New Business

When multiple partners and channels move at once, visual drift is inevitable unless someone sets the logic.

Built the identity system. Directed art direction across environments. Defined typographic and color structure. Ensured cohesion before rollout.

AT&T – HBO MAX BUNDLE
Key art and campaign rollout supporting AT&T’s streaming ecosystem.

Role & Ownership

Creative Lead

The work needed to sell entertainment without losing telecom clarity. Directed key art composition and rollout adaptation across OOH and digital placements. Balanced cinematic energy with brand control.

LO-LOESTRIN – TURNING PHARMA INTO A LIFESTYLE BRAND

Repositioned a pharmaceutical product into a culturally relevant, education-forward brand platform. Built narrative and visual systems balancing compliance with modern identity. These reflect campaign architecture, cross-channel execution, and leadership within complex brand environments.

Role & Ownership

Senior Creative / Art Direction Lead

The challenge: operate within regulatory guardrails without losing cultural relevance. Led visual repositioning strategy. Developed a lifestyle-driven design system rooted in clarity and education. Aligned medical messaging with modern brand aesthetics. Protected compliance while elevating tone and voice.

Strong campaigns collapse without structure.

Across global brands, challenger retailers, and cultural platforms, I’ve built modular systems designed to hold across touchpoints — retail, digital, experiential, and product storytelling.

The work below reflects scalable identity logic, visual guardrails, and cohesion under complexity.

DESIGN SYSTEMS THAT SCALE

CRAFT THAT ADVANCED THE IDEA

Craft isn’t decoration. It’s leverage. Composition, color logic, motion restraint, and hierarchy decisions can either flatten an idea or amplify it.

The following work highlights moments where visual discipline sharpened the concept — whether holding legibility at scale, balancing cinematic energy with brand control, or navigating compliance without losing tone.

TRADITIONAL AND PLATFORM-NATIVE EXECUTION

Campaigns no longer live in a single channel.

From OOH and experiential to streaming, retail, mobile, and social, the work below reflects systems built to adapt without fragmenting identity. Traditional and modern media aren’t separate lanes — they are extensions of the same strategic logic.

GENERATIVE AI AS ACCELERATION — NOT REPLACEMENT

AI tools have been used in early-stage exploration, motion prototyping, and digital product visualization across pitch and platform environments.

The objective: accelerate testing, refine direction faster, and inform stronger final systems.

AI informed the process. Art direction finalized the outcome. Examples below include motion graphics, manifesto storytelling, digital product demos, and integrated narrative systems.

IBM

Deloitte

eBay

Nestlé Science

IQVIA

Shane’s Rib Shack

Veria Living TV

Deloitte

Pressure reveals structure.

Brand side in food & beverage, entertainment, financial, hybrid middles holding hands with former Coca Cola head strategist’s their brands and tied agencies, top consulting firms and creative advertising agencies on various integrated efforts, I led cross-functional designers and partners through compressed timelines.

Set the point of view. Removed ambiguity early. Made final aesthetic calls. Protected the core idea through rollout.

LEADERSHIP

NEW BUSINESS / HIGH-STAKES PRESENTATION WORK

These systems were built to secure alignment and investment before full production — clarifying direction when the room needed it most.

LOCATION

Denver based. New York City bred.

Available for in-person collaboration in Denver or New York.

SALARY

Aligned with the stated range of $140,000–$170,000.

AVAILABILITY

Available within 2–4 weeks depending on transition timing.