Veria Living was losing it's place as an authority as a alternative to conventional health and wellness content provider.
Women were visiting aggregators, trend driven content sites Popsugar, Mindbodygreen, as well as sites that focus in on one thing like dailyburn.
Show that other wellness sources are temporary compared to Veria which generates it's own tried tested and true content informed by eastern influence. This is what sets Veria apart from the rest. It isn't fast food fitness trends but a mature friend and original source for an alternative to conventional health & wellness.
We did this by creating an umbrella website consumers (loyal and into wellness) + advertisers could engage with and experience on a deeper more personal level.
We decided to use our own competition to make the point. In this case observing the best practices of major news, tech, trend, and social sites.
BRAND x TECH x CULTURAL RELEVANCE = BEAUTIFUL EXPERIENCE + SCALABLE PLATFORM, DESIGN & CONTENT
To develop a visual language and experience for the site's design strategy to best monetize the companies video, article, and recipe assets with existing and targeted audiences. Implemented SEO and digital design best practices.
EXECUTION: “GET PERSONAL, GET SOCIAL AND GO!”
Wellness Warriors unite… Online!
Go to VERIA.COM
For instant access to the lifestyle you love!
We get to know you and what you’re interested in– and serve up
more of what you like every time you log on.
‘Link’ up with others who share your ideas and interests… create
your own personal friendship network… Stay motivated!
Now wherever you go – check Veria.com for events, exercise
routes and places so inviting, you’ll feel right at home.
GET CONNECTED TO VERIA.COM
VISUAL BRANDING INITIATIVE
Veria = Logo + User Interface + Brand Guidelines
In our approach we mixed a concept with nature and then delivered a message.
1. Pixel perfect responsive website
2. Break the hard corner template formats of the internet with circles and rounded corners. Lots of them.. Mobile friendly gui big buttons for fat fingers.
3. Colors are light and airy, weighted lines, patterns, white space, with navigation gui colors links action items.
4. Strong Editorially picked photos. ie: lifestyle, women, food, sunbursts, natural lighting, not staged.
The new design immediately took the number of video plays (as reported by Kaltura) from 10k per day to 90k per day and increased unique visits by 60%. During my time at Veria, the number of unique visitors grew from 150k per month to 3 million.
Ensuring the consumer experience is fluid with no dead ends within our owned channels. Design patterns that merchandise Veria's vast library of content.